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We can highlight some landmarks on the course of life and story of success as felt in personality of Eng. Sayed El-Ready Chairman of the Group . in 1960 , Eng Sayed El-Ready when he was in the high school he was awarded the premium prizein painting in a big competition in whole Egypt . the prize was delivered to him by the former president Gamal Abdel Nasser . This talent of painting and designing has left its prominent fingerprints on him . when he was developing the cosmetics business which is based on sense and creativity in 1972 , when Eng Ready was a member of Egypt Army , he was awarded by the commander-in chief , the premium prize in parachuting of air forces. Right now Eng. Ready is an active member in the Egyptian federation of industries , as well as the chamber of chemical industries serving the field of cosmetics , Pharmactuals and chemicals , in addition ,Eng Ready is a key member in many business associations .such as : (Egyptian- Chinese high business committee , the Egyptian ?VRomania business council .)and many others .

In 1980 as in 2002 the success of fiancée development strategy , initiated a (22 years ago ) , with the launch of the new cosmetics ranges . an excellent price per quality on the phase with the latest fashion trends and corresponding to a wide consumer target .